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Shameless Marketing: Definition and Strategies Involved

As an entrepreneur or a business owner, it is important to know that the non-existence of promotion and marketing of your products or services will put your business at a dangerous risk.

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It is also important to know the value of your business enough to be able to put your personal reservations aside and make your business work out.

Honestly, there is no standard definition for shameless marketing, but this article will help you understand better what the term is all about.

Why you should try shameless marketing?

Here, we will help you point out important reasons why you should take part in shameless marketing and how it stands to benefit you.

Building your Brand

In order to build a successful brand in the business sector, you need strong marketing. You need to find the best ways to promote yourself, your product, value, and services, a process to instil in the mind of others the existence of your products.

It involves being able to create a more open space for experienced and expected results.

Creating Awareness

Being quiet and docile will never work for a business owner or an entrepreneur. You need to get noticed by others

Shameless marketing is a means to encourage yourself to share your views and promote your services to others, while also giving them a reason to support and trust you.

Avoid self-resentment

To avoid this, it is best to sort out yourself first, ensure you are in a balanced state of mental health, and then continuously and consciously advertise your services. Shameless marketing helps you achieve the confidence you need to advertise your products and services.

Tactics used in Shameless Marketing

Use of characters

It is common that when people see pictures of beautiful characters which may be cute puppies or cats, beautiful nature images and signals etc, for instance, they are inquisitive about what the corresponding content is about.

It does matter how related the character you want to use relates to your promotional content, however, this is a good means to attract others’ attention to what you have to offer.

Use of Numbers

Sometimes, people need figures to scale how exactly you can help them. Using numbers in your titles and headlines is one of the common means to draw the attention of others to you and your business.

However, not only should you use numbers, but use figures that are traceable, and can be verified while also stating sources or giving a valid corresponding value. For instance, “20 ways to market your products on Facebook” as a title should contain content that offers 20 distinct key points, not just repetitions.

Chastising your Audience

This could be a risky form of shameless marketing, it involves using in your headlines words that are a little agitating. It could be the use of words like Fix, Hate, Mistakes e.t.c.

The use of words like this helps create in the mind of readers the picture you would like them to see. Seeing a headline that reads “Common mistakes you make while marketing on social media” will most likely prompt you to want to learn more about the exact mistakes you could have been making in the process of using social media platforms.


It is the use of trending stories and topics to attract the mind of your audience. This form of Shameless Marketing works by staying up to date and promoting your business with a story that is already in circulation and widely talked about. Twitter trends can be a very useful and important tool here.

Hyperbolic Headlines

This is similar to the use of clickbait to draw your audience. This process of Shameless marketing takes place when you make use of exaggerated words to make an article seem more important than it actually is.

An example of such is the story which was written by PRNewser titled β€œThe Worse Thing Ever: Retina Display”. This article gives a strong view of a new Mac Laptop that was coming out a few months after the release of this article.

By making the headline seem extreme, the writer of this article intended to challenge their readers to either agree or disagree strongly with their opinion. This is the goal of shameless marketing, a process to trigger a pull in the minds of your audience.


After knowing the details of what shameless marketing is all about and how you can go about the usage, it is then left to you to know what option works best for you, your business and/or products.Β 

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