Digital Marketing is the new key to floods of traffic, sales and income, not only to entrepreneurs but also to writers, content strategists, online retailers and more. Fortunately, taking courses on digital marketing online now has been made more accessible with tons of free online courses.
These days, writers make ebooks and sell thousands of copies online. There are also tons of e-commerce websites where people buy and sell goods. According to well-researched statistics, there is an estimated 1.92 billion global digital buyers in 2019. How about what the future holds? According to beeketing.com, e-commerce businesses should anticipate a 265% growth rate, from then $1.3 trillion in 2014 to $4.9 trillion in 2021.
So I need not tell you the importance of getting an acquaintance with digital marketing. While you can pay hundreds or even thousands of dollars for a class that teaches you how to interact and get floods of sales online, there are a lot of free courses on digital marketing online that provide all of the tools that you actually need to be successful.
Top 5 Free Courses on Digital Marketing Online
Below are 5 free highly recommended courses on digital marketing online:
1. Google Online Marketing
For almost a decade now, more than 100,000 people from over 100 countries of the world have taken this course. The modules covered by this course are highlighted below:
- Introductory digital marketing,
- Search engine marketing,
- Search advertising,
- Display advertising,
This makes it one of the most comprehensive courses on digital marketing online for beginners. Aside from this uniqueness, Google also gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google.
2. PPC University by WordStream
This is one of the best courses on digital marketing online which provides three streaming options for beginners. Wordstream has access to thousands of accounts with billions of dollars invested in PPC advertising.
Their modules include Social advertising and are available in addition to classes covering PPC practices. As supported by many users, one of the best thing about PPC university is its mobile-friendly platforms which gives you a full access to learning at ease and convenience, everywhere you go.
There are also a good numbers of webinars and white papers to enhance your digital marketing education.
3. Alison Free Diploma in E-Business
Alison is a reputable online learning platform with more than six million registered active users, with standards-based and certified courses offered absolutely free of charge.
Alison, founded in 2007 by Mike Feerick was the first MOOC (massive online open course) provider. Below are the major modules:
- Search optimization,
- Google Analytics
- Campaign tracking and integration,
- Revenue metrics analysis,
- Digital measurement, and more.
These courses on digital marketing online will each reveal comprehensively how to improve your digital marketing knowledge and performance, putting you on the forefront of result maximization.
4. Social Media Quickstarter Digital Marketing
If you own an e-commerce store or you’re an online retailer, this is one of the best courses on digital marketing online you’ll ever come across.
Offered by Constant Contact, this course places emphasis on integrating email promotions with social media marketing. Business professionals are taught how they can use both strategies of advertising to maximize exposure and potential earnings. Constant Contact takes the approach of step-by-step instruction when delivering lessons to beginners.
Social Media Quickstarter Digital Marketing with a good number of positive reviews as one of the most prestigious online courses on digital marketing offers proven tactics to use on Facebook, Twitter, LinkedIn, Pinterest, and other popular social media platforms. The way the courses are structured makes them perfect for beginner-level marketers.
5. Facebook Blueprint
After a long wait, there is finally a free course which takes insight into the world of Facebook advertising. Blueprint eLearning created the Facebook Blueprint class to teach students basic Facebook terminology and practices for success on the social media website.
This online courses on digital marketing teaches users how to optimize their products and contents on Facebook and Instagram to reach the right targeted buyers which will inturn generate a huge revenue.
Facebook Blueprint also teaches users how to create a Facebook page that guarantee a positive marketing experience.
In conclusion, the whole world is going digital. Amazon, Alibaba, Wish and many other e-commerce platforms are worth billions of dollars. This is to evidently prove to you a hike in the necessity of courses on digital marketing online which is totally free, most mobile-friendly and accessible.