PPC advertising is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. The courses in this archive will explore this and also branch into paid marketing.
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The courses provide free certificates upon completion. Kindly click on the Start Learning button on any course o enrol on the host platform.
Introduction to Paid Media Marketing
The Introduction to Paid Media Marketing course will help establish a solid foundation in different forms of paid advertising in the digital space.
What you will learn
- Creating an effective strategy using different paid media marketing channels
- Choosing the right channel based on different situations
- Advertising tips and techniques for different paid media channels
- Budget allocation and optimization of ads
Pay Per Click – PPC Foundations
The free PPC course will train you to become a well-rounded PPC expert. Learn how to maximize Google Ads performance, boost CTR, and reduce your cost per click spend. Understand what goes into setting the right PPC budget without wasting money.
What you will learn
- Pay Per Click
- Conversion Tracking
- Keyword Targeting
- Search Ads
- Buying Funnel
- Attribution Management
Advanced Pay Per Click (PPC) Program
This advanced pay-per-click (PPC) advertising program from Simplilearn will supercharge your digital marketing career with everything you need to know about PPC.
What you will learn
- Search psychology
- Buying funnel
- Keyword organization and match types
- Keyword research
- Advanced ad features
- Ad testing and extensions
- Language targeting
- Audience reach
- Display network
- Bidding and attribution
- Campaign and ad group organization
- Quality score
- PPC strategy
- Track clicks and ROI
- Display advertising
Complete Google AdWords Professional
The free Google Ads Fundamentals course takes you from the Google Ads basics to advanced concepts. Understand how to conduct different Google Ads campaign experiments using various Google Ads tools.
What you will learn
- Adwords
- Keywords and match types
- Search ads and ad extensions
- Display targetting
- Campaign types and settings
- Advertising metrics
- Bidding and bid modifiers
- Quality score
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