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A common mistake you are currently making in your ads
Seeing most ads, I see reasons why such ads fail and leave entrepreneurs complaining of low conversions for their adverts
The grievous mistake I have seen most advertisers do is attaching prices to their products and services.
The number one purpose of any advert is NOT to sell, but to CREATE AWARENESS.
When you attach your product or service price to an ad, you are chasing 97% of your potential customers away. These are people who need to be moved down your sales funnel, and taken through the process of nurturing before they can buy.
Attaching price to your ads is you advertising only to the 3% of your audience who are ready to buy now.
These categories of customers are also the set of audience your competitors are targeting.
And as such leaving you with little or no conversion.
Your ads are your first point of contact with your cold audience.
Your cold audience are potential customers who have not encountered you nor your brand or products and services before.
Selling to them at your first point of contact with them is like meeting a person of the opposite gender for the first time and saying you want to have s*x with them.
Same is your cold audience, you need to move close to them and make them like you and trust buying from you.
Your ads function is to capture your cold audience into your sales funnel and not to sell.
© Taiwo Oluwaseun
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