4.00
(2 Ratings)

Email Marketing Fundamentals for Beginners II

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About Course

Email Marketing is a powerful skill that helps businesses, creators, and professionals build relationships, attract customers, and increase sales. In this beginner-friendly course, you will learn how to create effective email campaigns, grow an engaged email list, and use email marketing tools to communicate with your audience. Whether you are a student, entrepreneur, marketer, or professional looking to develop a valuable digital skill, this course will give you the foundation you need to get started.

You will learn the basics of email marketing, set up tools like Mailchimp, create lead magnets, write emails that get attention, and improve campaign performance. The course also covers email copywriting, audience segmentation, deliverability, and tracking results. Designed for Nigerians who want practical, career-relevant skills, this subsidised course helps you build a skill that can support freelancing, business growth, and professional development. Enrol today and start building your email marketing skills.

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What Will You Learn?

  • Build a strong foundation in email marketing concepts and strategies.
  • Understand different types of marketing emails and when to use them.
  • Set up email marketing tools like Mailchimp and manage your audience.
  • Create and grow an email list using signup forms and lead magnets.
  • Use audience segmentation to send more relevant emails.
  • Write engaging email copy, subject lines, and calls to action.
  • Apply email personalization strategies to improve engagement.
  • Improve email deliverability and avoid common spam issues.
  • Track email campaign performance using key marketing metrics.
  • Optimize future email campaigns based on data and results.

Course Content

Build Your Email Marketing Foundation

  • What Is Email Marketing
    17:19
  • Email Marketing Benefits Explained
    14:46
  • Types of Marketing Emails (1)
    01:27
  • Types of Marketing Emails (2)
    03:37
  • Email Marketing Funnel Basics
    06:04
  • Beginner Email Marketing Mistakes
    02:40

Set Up Your Email Marketing Tools

Grow and Manage Your Email List

Write Emails That Convert

Improve Results and Increase Deliverability

Student Ratings & Reviews

4.0
Total 2 Ratings
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4
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3
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1
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JE
1 month ago
Good
AA
2 months ago
good