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UX Design Fundamentals: Creating Business Outcomes


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Uncover the role of business strategy and adopt a customer-centric mindset to become a successful user experience designer.

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Create added value to your business with insightful user research

How can a UX (user experience) designer add value to a business across all levels and all team levels?

This short UX design course will teach you how the core fundamentals of UX design foster collaborative thinking, drive engagement and ensure better business.

You’ll examine the critical role UX designers play in driving customer experiences by conducting user research, building personas, developing business models, creating wireframes and building prototypes.

Understand how to use business model design in management strategies

One key outcome of this course is to teach you the main elements of a business model for a specific value proposition and its associated business environment. You’ll cover the phases of business model design and innovation and the concept of ‘job to be done’ (JTBD) – a framework based on the idea of user ‘hiring’ (or using) a product to do a specific ‘job’ (or task, to achieve a specific outcome).

Learn the importance of a value stream map and customer profile map

The course will also show you how to use customer profile mapping, or user journey mapping. A user journey map is a model, in illustration or diagram form, of all the touchpoints through which customers come into contact with your company, online or offline.

By knowing how to sketch out a user journey, you’ll be able to forecast any potential friction before creating an actual website or prototype. By using value stream maps, you’ll understand how to identify and analyse the activities associated with the customer journey holistically to determine if the activity is valuable or not.

What topics will you cover?

  • Introduction to business model design
  • Phase of business model design
  • Value proposition design and understanding customer profiles
  • Value mapping and testing for fit

Who is the course for?

This course is ideal for developing expertise in business model design and customer experience mapping.

You may be an entry-level or intermediate graphic or digital designer, a non-technical digital team leader or an aspiring product manager.

UX Design Fundamentals: Creating Business Outcomes
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Silas Bamigbola

Certified Computer Engineer & Author, 'Lost Boys'. I believe in the influence of right information. Join me on Twitter.

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