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In this course, Understanding Advanced Content you will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience
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About this Course
On understanding advanced content you will discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Skills You Will Gain
- Social Media Marketing in Understanding Advanced Content
- Social Media
- Content Marketing
- Mathematical Optimization
Syllabus
WEEK 1
3 hours to complete
Introduction to Understanding Advanced Content and Social Tactics to Optimize SEO
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together.
By the end of this module, you will be able to identify and demonstrate the “do’s and don’ts” of obtaining links, and build your own optimized links.
10 videos (Total 60 min), 2 readings, 1 quiz
WEEK 2
3 hours to complete
Understanding Advanced Content: Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO.
By the end of this module, you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
5 videos (Total 29 min), 1 reading, 1 quiz
WEEK 3
2 hours to complete
Understanding Advanced Content: Influencer Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility.
You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
5 videos (Total 32 min), 1 reading, 1 quiz
WEEK 4
10 hours to complete
Understanding Advanced Content: Creating World Class Content
This week’s topic focuses on why world-class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world-class content of your own.
You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
8 videos (Total 37 min), 2 readings, 2 quizzes
