The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning, with a mission to be open to people, ...

Learn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy. Gain essential skills to ...

Understand and develop user personas and user journey maps to create highly effective digital marketing. Discover how you can capture the ...

Plan, create, and optimise content to drive your digital marketing objectives and successfully reach your target audience. Improve your digital ...

Understand the role of digital marketing, the latest trends, and how digital marketing can help you to achieve your objectives. Gain sought-after ...

Get started with your own fiction writing, focusing on the central skill of creating characters, with this hands-on course. Discover the rituals and ...

Discover how psychology can help obtain evidence from eyewitnesses in police investigations and prevent miscarriages of justice. Try to solve a ...

Learn tools, techniques, and processes to effectively plan and manage your social media accounts. Gain sought-after skills from social media marketing ...

Choose the right social media channels and learn how to plan and implement them effectively with this practical course. Unpack effective social media ...

Learn how to use social media effectively throughout the user journey to reach your audience and drive engagement and objectives. Develop your social ...

Improve your online display advertising targeting to maximise your marketing campaign results and benefit your business. Discover audience targeting ...

Explore online display advertising formats, creative, and best practices to maximise the impact of your marketing campaigns. Learn to make best use of ...