Course

Strategic Management


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Strategic Management: Learn how a manager or CEO develops a business strategy, including analyzing the market and creating a competitive advantage.

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In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

This course will show you how a business views itself in its “totality” and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

  • What does managing a firm strategically implies?
    1. How does one analyze the industry in which a firm competes?
    2. How does a firm create a competitive advantage?
    3. How does a firm sustain its competitive advantage?
  • Industry and competitive analysis
  • Resource and competency analysis
  • Analysing strategy across corporate and business levels
Week 1: Introduction to Strategic Management
Week 2: Analyzing the External Environment
Week 3: Analyzing the Internal Environment
Week 4: Competitive Positioning
Week 5: Managing the Multi-business Firm
Strategic Management
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Silas Bamigbola

Certified Computer Engineer & Author, 'Lost Boys'. I believe in the influence of right information. Join me on Twitter.

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