Strategic Management

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Strategic Management: Learn how a manager or CEO develops a business strategy, including analyzing the market and creating a competitive advantage.

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In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

This course will show you how a business views itself in its “totality” and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

  • What does managing a firm strategically implies?
    1. How does one analyze the industry in which a firm competes?
    2. How does a firm create a competitive advantage?
    3. How does a firm sustain its competitive advantage?
  • Industry and competitive analysis
  • Resource and competency analysis
  • Analysing strategy across corporate and business levels
Week 1: Introduction to Strategic Management
Week 2: Analyzing the External Environment
Week 3: Analyzing the Internal Environment
Week 4: Competitive Positioning
Week 5: Managing the Multi-business Firm
Strategic Management

DISCLAIMER: Courses on Future Syllabus are free but subject to return to their original prices on host platforms upon coupon expiration. Enrol while they are free. To report any error, use the "Further Actions" tab.

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