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In this Capstone, Social Marketing Capstone Project, you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate mobile and social marketing strategies into a company’s business strategy.
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About this Course
Your markets are on Social Marketing and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy.
Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high-value markets. For success in today’s digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy.
2016 Capstone Schedule:
1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
Skills You Will Gain
- Social Media Marketing
- Social Media
- Budget
- Planning
Syllabus
WEEK 1
1 hour to complete
Capstone Project
This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
6 videos (Total 45 min), 3 readings
WEEK 2
3 hours to complete
Social Marketing: Selecting a Strategy
Select the strategy for your Project and establish your empowering concept.
8 videos (Total 156 min), 2 readings
WEEK 3
1 hour to complete
Social Marketing: Develop Your Marketing Program
Establish your KPIs, performance funnels, and your program’s budget.
7 videos (Total 60 min), 2 readings
WEEK 4
2 hours to complete
Complete and Submit Your Capstone Projects
This week you will complete and submit your Capstone Projects for peer review.
4 videos (Total 20 min), 1 reading, 1 quiz
WEEK 5
13 minutes to complete
Peer Review and Congratulations!
This week you will do three peer reviews of other’s submissions to earn your Specialization Certificate.
1 video (Total 3 min), 1 reading
