Course

Research Methodologies


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The course Research Methodologies begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research.

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About this Course

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology.

There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques.

The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography.

What You Will Learn

  • Different research methodologies
  • Different sampling approaches in Research Methodologies
  • Primary and secondary data collection approaches

Skills You Will Gain

  • Collect primary and secondary data
  • Use qualitative and quantitative research methodologies
  • Adopt different sampling approaches
  • Evaluate different data collection approaches

Syllabus

WEEK 1
5 hours to complete

Week 1
This week begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case study and action research. The week ends with a discussion of quantitative research methods with a focus on experimental research design and survey methodology.

4 videos (Total 15 min), 6 readings, 5 quizzes

WEEK 2
5 hours to complete

Week 2
The week begins with a discussion on the sampling design process and continues with different sampling approaches, including probability and non-probability sampling. The week ends with a discussion on sample size and non-response issues.

4 videos (Total 15 min), 6 readings, 6 quizzes

WEEK 3
5 hours to complete

Week 3
The week begins with a discussion of the nature and scope of secondary data and continues with a discussion of primary data and the importance of measurement. The week ends with the role of the Internet in market research and a discussion about non-comparative scaling techniques.

4 videos (Total 16 min), 6 readings, 6 quizzes

WEEK 4
6 hours to complete

Week 4
The week starts a discussion on different data collection approaches with a focus on observation, case study and content analysis. The week continues with a focus on narrative research, phenomenology and the action research project. The week ends with a discussion of collecting data using ethnography.

4 videos (Total 20 min), 5 readings, 6 quizzes

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Mass Communication Student, Federal University, Oye Ekiti and Content Creation Specialist. Join me on Twitter.

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