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Here in Engagement & Nurture Marketing Strategies, you will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line.
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About this Course
In this course – “The Engagement & Nurture Marketing Strategies” – you will learn two of the most effective social strategies used by organizations today. You’ll see real-world best practice examples and learn what metrics they use to gauge success.
All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Additional MOOC 3 faculty include:
- Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
- Stanford Smith (CEO, Pushing Social)
- Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
- Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Skills You Will Gain
- Social Marketing
- Social Media
- Marketing Strategy
2 hours to complete
Engagement & Nurture Marketing Strategies: Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
5 videos (Total 37 min), 7 readings
2 hours to complete
Engagement & Nurture Marketing Strategies: Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
10 videos (Total 71 min), 4 readings, 1 quiz
3 hours to complete
Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
9 videos (Total 85 min), 2 readings, 2 quizzes
1 hour to complete
Engagement & Nurture Marketing Strategies: Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
2 videos (Total 14 min), 4 readings, 1 quiz