Master Food and Beverage Management

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This course, Master Food and Beverage Management is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers.

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About this Course

Managing a company in the food and beverage industry is a fascinating task.

Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people’s bodies, souls, and hearts. Given this, it’s not difficult to see that the task quickly becomes complex.

The objective of this course, Master Food & Beverage Management is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.

These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants.

To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do.

Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course.

Skills You Will Gain

  • Promotion And Marketing Communications
  • Food Marketing in Master Food and Beverage Management
  • Marketing
  • Brand Management in Master Food and Beverage Management


4 hours to complete

Master Food and Beverage Management: Products vs. Markets
How products generate value for the customer and how customers value products and their quality.

15 videos (Total 118 min), 6 readings, 1 quiz

2 hours to complete

Master Food and Beverage Management: Tradition vs. Innovation
The role of tradition and innovation along with the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

9 videos (Total 94 min), 1 reading, 1 quiz

3 hours to complete

Master Food and Beverage Management: Local vs. Global
There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets.

13 videos (Total 105 min), 1 reading, 1 quiz

3 hours to complete

Master Food and Beverage Management: Small vs. Big
Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.

12 videos (Total 116 min), 1 reading, 1 quiz

2 hours to complete

Great Insights from the Field
Here you can find some additional material to let you discover some practical insights of the food and beverage world.

3 videos (Total 93 min), 1 reading

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