You will learn the importance of Marketing Strategies, infographics and the impact a well-designed landing page can have on your bottom line.
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About this Course
In this course – “The Engagement & Nurture Marketing Strategies” – you will learn two of the most effective social strategies used by organizations today. You’ll see real-world best practice examples and learn what metrics they use to gauge success.
All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Additional MOOC 3 faculty include:
- Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)
- Stanford Smith (CEO, Pushing Social)
- Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)
- Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Skills You Will Gain
- Social Marketing
- Social Media
- Marketing Strategy
- Writing
Syllabus
WEEK 1
2 hours to complete
Marketing Strategies: Social Strategy Overview
In this module, you will learn the three social strategies being used by organizations today.
5 videos (Total 37 min), 7 readings
WEEK 2
2 hours to complete
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
10 videos (Total 71 min), 4 readings, 1 quiz
WEEK 3
3 hours to complete
Nurture Marketing Strategy
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
9 videos (Total 85 min), 2 readings, 2 quizzes
WEEK 4
1 hour to complete
Marketing Strategies: Developing a Great Blog
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
2 videos (Total 14 min), 4 readings, 1 quiz
