LinkedIn Marketing: LinkedIn Essentials and Content Creation

This is part 1 of a 4 part series that will teach you how to succeed with LinkedIn. LinkedIn is more than a social media platform. It can give you the chance to build useful network connections and present many job opportunities. Your LinkedIn profile is your first impression. Done right, and it can be the key to helping you build trust and credibility, and stand out from the millions of users online.

In Part 1, you’ll learn the best practices for optimizing your personal or business profile to ensure it gets noticed for the right reasons.

You’ll identify the key features of LinkedIn and learn from experts who have conducted extensive research to find out exactly what it takes to be successful.

Explore discoverability strategies

With over 630 million users on LinkedIn, one of your top challenges is standing out.

In the course, you’ll learn effective strategies for discoverability as well as ways to build and convey authority on your page.

Grow and engage your network alongside industry experts

Learning from the experts at Social Media College, Australia, you’ll identify ways to grow and engage your network as well as assess the benefits of LinkedIn premium services.

You’ll understand how to leverage group memberships and how to match LinkedIn content types to different buyer stages to ensure you’re pushing out effective content.