Learn effective leadership for successful fundraising and sustainable business development in the arts and cultural sector.
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Explore techniques to lead effective arts fundraising
Effective leadership is vital for successful fundraising in the arts and culture; a sector that heavily relies on external funding as part of its income mix. It’s not just about meeting immediate financial needs, but also about fostering an innovative fundraising culture.
This three-week course will help you understand your role as a leader in developing and embedding fundraising within your organisation.
Discover how to analyse your organisation’s fundraising and make it central to its operations
To lead innovative fundraising, you will need to evaluate where it fits in your organisation.
You’ll learn how to identify key internal and external relationships and be introduced to models to help you assess their effectiveness. You’ll review industry examples and consider how you can put fundraising at the heart of your organisational structure.
Understand your organisational culture and how it affects change in fundraising
On this course, you’ll examine how your organisational culture and your stakeholders’ roles affect the fundraising performance and what you can do to change it.
To help you lead change, you’ll be introduced to tools that identify attitudes towards risk and innovation. By exploring case studies, you’ll explore techniques that aim to make your organisation resilient and adaptable.
Lead successful fundraising while navigating change and crisis
Unplanned change is inherent in the arts and cultural sectors. You’ll explore how to distinguish between crisis-led change and longer-term realignments that require changes to your fundraising approach, as well as how to deal with unforeseen changes to avoid disruption.
You’ll also consider emerging trends in fundraising and giving, and explore alternative approaches from around the world.
- The relationship between organisational structure and fundraising, and the role of executive and non-executive leadership in relation to fundraising
- Analysing the impact of an organisation’s key relationships, cultural mission and attitudes towards risk and innovation, on fundraising practice and performance
- The relationship between an organisation’s learning culture and its fundraising practice
- Effective evaluation strategies to support fundraising activities
- Dealing with the impact of rapid and unforeseen change within the arts and cultural sector on fundraising performance
- Trends in ethical fundraising and individual and digital giving, and alternative fundraising models from around the world
Who is the course for?
This course will be of interest to leaders in the arts and cultural sector. You may be working or aspiring to work as an executive or an artistic director, a CEO, or a general or a financial manager.
It may also interest you if you are a board member or senior fundraiser throughout the arts and cultural sector.
Whatever your specific role, if you are a senior cultural leader this course is for you.