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Introduction to Social Media Marketing


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This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist.

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About this Course

You’ll learn how to select a social media channel that fits your needs in Social Media Marketing, set goals and success metrics, and determine who your target audience is.

By the end of this course, you will be able to:

  1. Understand the landscape of traditional, digital, and social media marketing
  2. Understand how to become certified as a Digital Marketing Associate
  3. Understand the major social media platforms, how they function, and what role they play in marketing
  4. Create SMART goals and identify KPIs
  5. Define your target audience and their customer journey
  6. Choose the right social media platforms and learn how to create social media policies

Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.

Learners don’t need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.

What You Will Learn

  • Understand the landscape of traditional, digital, and social media marketing
  • Understand the major social media platforms, how they function, and what role they play in marketing
  • Create SMART goals, identify KPIs, and define your target audience and their customer journey
  • Choose the right social media platforms and learn how to create social media policies

Skills You Will Gain

  • Marketing
  • Digital Marketing
  • Social Media Marketing Strategy

Syllabus

WEEK 1
4 hours to complete

The Social Media Landscape
This week you’ll get an introduction to the Meta Social Media Marketing Professional Certificate program, then you’ll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.

14 videos (Total 75 min), 8 readings, 3 quizzes

WEEK 2
3 hours to complete

Social Media Marketing: Social Media Platforms Overview
In week two, you’ll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.

13 videos (Total 120 min), 2 readings, 2 quizzes

WEEK 3
3 hours to complete

Goals and Planning for Success
In week three, you’ll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you’ll complete your first project and apply your learning to a real life scenario.

6 videos (Total 21 min), 3 readings, 3 quizzes

WEEK 4
4 hours to complete

Social Media Marketing: Understand Your Audience
This week, you’ll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You’ll end the week with a project in which you will build your own target audience persona and customer journey.

6 videos (Total 32 min), 4 readings, 3 quizzes

WEEK 5
1 hour to complete

Choose Your Social Media Channels
This week, we will wrap up the course with a focus on carefully selecting the appropriate social media platform based on your target audience and you’ll learn how to create and manage a social media policy.

8 videos (Total 42 min), 2 readings, 2 quizzes

Free Course on Introduction to Social Media Marketing


DISCLAIMER: Courses on Future Syllabus are free but subject to return to their original prices on host platforms upon coupon expiration. Enrol while they are free. To report any error, use the "Further Actions" tab.




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Mass Communication Student, Federal University, Oye Ekiti and Content Creation Specialist. Join me on Twitter.

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