International Marketing: Selection and Market Entry Strategies


Save for laterSavedDeleted 0

👤 Join WhatsApp Learners
Deal Score0

Investigate the various methods of market selection and entry strategies, and explore the issues around internationalisation.

Join Email Learners

Follow the guide on landing page

Understand the importance of international market entry strategies

In global marketing, an effective entry strategy can be the difference between success and failure for a business.

On this two-week course with Coventry University, you’ll analyse the strategic challenges a company faces when entering an international market and how best to overcome them.

Explore the ways organisations select the right market to enter, examine examples of good and bad practice, and the levels of risk associated with the process to help you determine what makes an effective market entry strategy.

Learn the process of market selection

Understand the market selection process from start to finish to identify the different obstacles businesses must overcome.

Using relevant examples, you’ll learn to look out for the many considerations that influence market selection and how these might apply to you.

Delve into market entry strategies

Learn how to analyse the different market entry methods available to organisations and gain knowledge on the internal and external factors that influence decisions.

You’ll understand how to apply these methods to form a considered market entry strategy.

Learn how to apply the Go Global business cycle

Learn theoretical concepts surrounding the Global Business Development Cycle, the periods of growth and recession that happen in every economy and affect businesses across the world.

You’ll use this in a group assessment to build your understanding and learn how to apply it to a context of your choice.

By the end of this course, you’ll understand the challenges and opportunities businesses face in international market entry selection and the tools you can use in your own strategies.

Who is the course for?

This course is for anyone interested in global marketing and the process of market selection. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge.

International Marketing: Selection and Market Entry Strategies
0


PREMIUM COURSE: Learn The Ultimate WhatsApp Lead Generation Blueprint: How to get customers with Facebook Ads (CLICK HERE TO LEARN MORE!)



DISCLAIMER: Courses on Future Syllabus are free but subject to return to their original prices on host platforms upon coupon expiration. Enrol while they are free.




Silas Bamigbola

Certified Computer Engineer & Author, 'Lost Boys'. I believe in the influence of right information. Join me on Twitter.

Stay active

Leave a Reply

error: Content is protected !!
Future Syllabus
Logo
Enable registration in settings - general