How to Optimize Social Media Marketing Campaigns Effectively
Learn in this course, How to Optimize Social Media Marketing how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing.
About this Course
This course, How to Optimize Social Media Marketing provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
By the end of this course, you will be able to:
- Analyze dashboards and evaluate ROI from your social media marketing efforts
- Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
- Implement an A/B test to optimize your campaign
- Present and communicate the results of your campaign to a team
This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don’t need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program.
This course, How to Optimize Social Media Marketing will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.
What You Will Learn
- Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
- Implement an A/B test to optimize your campaign
- Analyze dashboards and evaluate the ROI from your social media marketing efforts
- Present and communicate the results of your campaign to a team
Skills You Will Gain
- Marketing Optimization
- Digital Marketing
- Digital Analytics
- Marketing Strategy
- Communication
About the Facebook Social Media Marketing Professional Certificate
This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
Syllabus
WEEK 1
4 hours to complete
How to Optimize Social Media Marketing: Evaluate Your Marketing Results Against Goals
This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.
14 videos (Total 80 min), 7 readings, 4 quizzes
WEEK 2
2 hours to complete
Measure Your Advertising Effectiveness
In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.
7 videos (Total 41 min), 2 readings, 2 quizzes
WEEK 3
2 hours to complete
Optimize Your Ad Campaigns
In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.
7 videos (Total 49 min), 1 reading, 2 quizzes
WEEK 4
1 hour to complete
How to Optimize Social Media Marketing: Communicate Your Marketing Results
This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.
7 videos (Total 49 min), 1 reading, 2 quizzes
Originally posted 2022-02-03 12:59:40.
