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About this Course
Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.
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This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy.
The purpose of your final project is to give you a concrete artefact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers.
Originally posted 2021-09-27 11:40:32.