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Free Online Course on Influencer Marketing Strategy


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About this Course

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.

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This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy.

The purpose of your final project is to give you a concrete artefact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers.

Free Online Course on Influencer Marketing Strategy

Originally posted 2021-09-27 11:40:32.

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Silas Bamigbola

Certified Computer Engineer & Author, 'Lost Boys'. I believe in the influence of right information. Join me on Twitter.

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