Free Online Course: IE Business School Marketing Strategy Specialization

Develop Your Marketing Strategy. Learn the fundamentals of market research, positioning, the marketing mix and campaign planning.

Skills You Will Gain

  • Marketing Plan
  • Market ResearchPositioning (Marketing)
  • Value PropositionConsumer Behaviour
  • Data Analysis
  • Market Segmentation
  • Marketing Process
  • Market AnalysisPlanning
  • Marketing Strategy

About this Specialization

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?

Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.

In the final capstone project, you will develop a Marketing Plan for a product or service.

Free Online Course: IE Business School Marketing Strategy Specialization

Originally posted 2021-07-07 00:38:17.


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Future Syllabus