Free Certificate Marketing Courses: Content Marketing, SEO, Influencer Marketing
These free certificate courses cover several important fields in marketing namely influential marketing, SEO, content marketing, marketing automation, website conversions etc.
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The courses below offer free recognized certificates upon completion. Kindly go through the course curriculums and enrol.
Marketing Automation Foundations
This Marketing Automation 101 introduces you to the processes involved in creating lists & forms as well as designing engaging emails. This introductory course will cover marketing automation basics and train you to track and test your campaign automation success rates.
What you will learn
- Marketing Automation
- Customer Lifecycle
- Segmentation
- Triggered Communication
- Improving Customer Retention
Basics of Influencer Marketing and Online Reputation Management
The Introduction to Influencer Marketing course equips you with the strategies to collaborate with industry experts with an active following/fan base for the benefit of your brand. You will learn the basics of influencer marketing and master the nuances of online reputation management in the digital age.
What you will learn
- Reputation Management and Response
- Engaging with Influencers and Evangelists
- Influencer Collaboration
Advanced Content Marketing
The free content marketing course helps you become a skilled content marketer. Learn content marketing basics and advanced concepts. Understand what goes into the creation of a framework that can churn out effective content consistently.
What you will learn
- Create marketing content
- Identify prospects
- Develop a content marketing strategy
- Create messaging
- Appropriate content guidelines
- Find industry influencers
- Identify promotional opportunities
- Employ best practices
- Develop appropriate content
Advanced Search Engine Optimization (SEO) Program
Combining SEO basics like content marketing, data analytics, technical site optimization, and HTML basics, this free SEO course will prepare you as a full-stack SEO expert. Learn SEO and master its facets such as keyword research, technical SEO, analytics, and link building to build an effective marketing strategy that promotes your career and business in the most rewarding way.
What you will learn
- Search engine optimization
- Content marketing
- Web analytics
- Keyword management and research
- Website management and optimization
Advanced Website Conversion Rate Optimization
The free conversion rate optimization fundamentals course teaches you how to facilitate the conversion of website visitors into sales leads, covering conversion rate optimization basics to advanced concepts. Master the skills to boost landing page conversion rates on microsites and websites.
What you will learn
- Aspects of conversion optimization
- Conversion planning
- Conversion structure and design concepts
- Web analytics and measurement
- Web analytics and measurement
- Conversion with PPC
