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This course, Essential Business Case Analysis is aimed at applying the written and spoken skills that you have gained to an authentic business situation.
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About this Course
Here, Essential Business Case Analysis you will be able to choose a business case provided by HKUST, or use an example from your own work experience and:
- Prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and
- Prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case, and recommendations.
Syllabus
WEEK 1
3 hours to complete
Essential Business Case Analysis: Initial case analysis
Welcome to Week 1! In this module, you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar, and structure.
1 video (Total 3 min), 5 readings, 2 quizzes
WEEK 2
2 hours to complete
Essential Business Case Analysis: Writing an informal situational analysis
Welcome to Week 2! In this module, you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis.
The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar, and structure.
3 readings
WEEK 3
2 hours to complete
Essential Business Case Analysis: Creating a draft executive summary
Welcome to Week 3! In this module, you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
4 readings
WEEK 4
4 hours to complete
Essential Business Case Analysis: Pitching your idea
Welcome to Week 4! In this module, you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion.
The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
4 readings
WEEK 5
4 hours to complete
Essential Business Case Analysis: Presenting a problem or situational analysis
Welcome to Week 5! In this module, you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis.
The suggested links to previous lectures and readings focus on conducting an audience analysis, preparing and organizing presentations, presenting data, and designing effective visuals. The Language links will help you choose the appropriate language for delivering informative presentations and the appropriate tone and style for your audience.
5 readings
WEEK 6
4 hours to complete
Essential Business Case Analysis: Presenting recommendations and justifications
Welcome to Week 6! In this module, you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem.
The suggested links to previous lectures and readings focus on understanding and applying concepts in cross-cultural communication. The Language links will help you choose the appropriate language for delivering recommendations and justifications.
5 readings
WEEK 7
2 hours to complete
Essential Business Case Analysis: Capstone project
1 video (Total 2 min), 1 reading, 2 quizzes
The Hong Kong University of Science and Technology
HKUST – A international research university, in relentless pursuit of excellence, leading the advance of science and technology and educating the new generation of front-runners for Asia and the world.
