Digital Marketing Content Creation: Online Writing

When writing for audiences online, there are a number of things to keep in mind depending on the channel, format, target audience, and where they are in the user journey.

On this two-week course, developed by The Open University with digital marketing experts, Target Internet, you’ll learn the core principles for writing online and how to write for different online channels and engage your audience to take action.

Build the skills to optimise your written content in any medium

You’ll learn how to write copy for ads, emails, landing pages, social media, and content marketing, as well as how to optimise your copy.

Whether you’re creating pages for your website, writing blog posts, email newsletters, or scripts for podcasts, you’ll explore the different forms of writing needed for a range of digital formats.

Develop content and copywriting techniques to engage your target audience

You’ll learn how to write copy that sells by focusing on your audience and a range of writing techniques and styles, whether you’re copywriting or content writing. You’ll consider how different audience segments may prefer different styles and formats of writing, and how this might differ depending on where they are in the user journey. You’ll also learn how people read online and the core usability principles to guide your writing.

Explore how to test your content for emails, blogs, social media, and more

By the end, you’ll know the key principles of writing for different digital channels and formats, and how you can optimise your content by testing and improving your copy.

You’ll benefit from practical training content created by experts at Target Internet, who have provided expertise to brands including the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.