Digital Marketing Content Creation: Online Writing

Discover how to write effective online content for a range of digital channels and formats to improve engagement and impact.

Learn to write effective copy for different online channels and formats

When writing for audiences online, there are a number of things to keep in mind depending on the channel, format, target audience, and where they are in the user journey.

On this two-week course, developed by The Open University with digital marketing experts, Target Internet, you’ll learn the core principles for writing online and how to write for different online channels and engage your audience to take action.

Build the skills to optimise your written content in any medium

You’ll learn how to write copy for ads, emails, landing pages, social media, and content marketing, as well as how to optimise your copy.

Whether you’re creating pages for your website, writing blog posts, email newsletters, or scripts for podcasts, you’ll explore the different forms of writing needed for a range of digital formats.

Develop content and copywriting techniques to engage your target audience

You’ll learn how to write copy that sells by focusing on your audience and a range of writing techniques and styles, whether you’re copywriting or content writing. You’ll consider how different audience segments may prefer different styles and formats of writing, and how this might differ depending on where they are in the user journey. You’ll also learn how people read online and the core usability principles to guide your writing.

Explore how to test your content for emails, blogs, social media, and more

By the end, you’ll know the key principles of writing for different digital channels and formats, and how you can optimise your content by testing and improving your copy.

You’ll benefit from practical training content created by experts at Target Internet, who have provided expertise to brands including the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.

What topics will you cover?

  • How people read online
  • Optimising content for users and search engines
  • User-centred design principles for online writing
  • Writing for website and content marketing
  • Writing for email marketing
  • Writing for social media
  • Optimising content

Who is the course for?

This course is ideal for those who are interested in deepening their understanding of online writing and content marketing as part of their overall approach to digital marketing.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.

Digital Marketing Content Creation: Online Writing



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