Learn how to plan, create, distribute, and optimise your marketing content using the right marketing channels and content mix.
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Develop the skills to create engaging marketing content for every channel
Content marketing is about getting the right content in the right place at the right time and providing value to your audience while also driving your digital marketing objectives.
On this two-week course, you’ll learn how to plan your online content and explore what you need to do to create content that delivers value to your audience and business.
Discover how to plan and implement the right marketing channels and content mix
You’ll learn how to create engaging content that adds value by aligning your content to meet the needs of your audience. By exploring what combination of channels is the right mix, you’ll learn how much you should focus your efforts on each channel, such as Search Engine Optimisation (SEO), social media, and email marketing, and the best kinds of content and formats.
You’ll also look at content planning and calendar creation, and how best to approach content seeding, distribution, and repurposing content.
Learn techniques to analyse and optimise your marketing channels and content formats
You’ll learn how to create the right marketing mix by taking an iterative approach, using insights to make sensible judgements at the start and then using data to optimise content and deliver better results and ROI.
By the end of this course, you’ll understand the marketing channel and context mix and how to maximise the reach and impact of your content. Together, this will help you optimise both content and channel to drive engagement and deliver your objectives.
Designed by digital marketing experts, Target Internet with The Open University
You’ll benefit from practical training content created by experts Target Internet, who have provided expertise to brands including the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.
- Channel adoption and content engagement
- Aligning content with your target audience and user journey
- Exploring marketing channel mix
- Content seeding, distribution and repurposing
- Content optimisation and iteration
- Optimising channel and content mix