Digital Marketing Content Creation: Hosting and Measurement
Discover the pros and cons of different content hosting options and how to measure the success of your content marketing.
Develop skills to host and publish content and measure its performance
Content hosting and measurement can sometimes seem technical and complex, but in this two-week course, you’ll gain a simple step-by-step guide to hosting, publishing, and measuring a range of content types using practical examples of tools and techniques.
Explore how to maximise reach and engagement with content hosting
Hosting videos may not seem complex if you upload them to YouTube, but what if you want to embed the video onto your website and change the player the user sees? What if you want to publish a podcast to Apple Podcasts, Spotify, and Google at the same time? Or publish an article that can be seen by a wide audience when you don’t have a website or blog?
On this course, you’ll learn about different content hosting approaches, the pros and cons of each, including hosting written, audio, and video content, and how to get the most from your content and overcome the practical challenges of reaching your target audience.
Learn to measure and optimise content using platform and web analytics
You’ll also explore how to measure your content marketing and interpret reports using content hosting platforms and web analytics, such as Google Analytics. Then, you’ll discover how to use this data to identify opportunities to test and optimise content.
By the end of this course, you’ll know how to host and measure different forms of written, audio, and video content and develop an iterative approach to content marketing that leads to ongoing improvements.
Designed by email marketing experts who keep up to date with the latest trends
You’ll learn from digital marketing experts, Target Internet, who have provided expertise for the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.
What topics will you cover?
- The role of different content hosting approaches
- Hosting written content
- Hosting audio content, including podcasts
- Hosting video content
- Using hosting platforms for measuring content
- Using web analytics (Google Analytics) for measuring content
- Using analytics for content optimisation and testing
Who is the course for?
This course is ideal for those who are interested in deepening their understanding of content marketing as part of their overall approach to digital marketing.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.