Course

Developing a Winning Marketing Strategy


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Here Developing a Winning Marketing Strategy, we will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value.

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About this Course

In this course, Developing a Winning Marketing Strategyyou will learn how businesses create value for customers. You will learn the major elements of the marketing mix — product policy, channels of distribution, communication, and pricing — and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.

You will be able to:

  • Define marketing and describe how marketing creates value
  • Describe the elements of the marketing mix
  • Explain how these elements interact to create value for consumers
  • Use different analytical frameworks to examine how managers solve business problems
  • Evaluate brand extensions
  •  Develop a marketing plan proposal

Skills You Will Gain

  • Market Analysis
  • Marketing
  • Marketing Strategy
  • Marketing Mix

Syllabus

WEEK 1
2 hours to complete

Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

6 videos (Total 28 min), 6 readings
3 hours to complete

Developing a Winning Marketing Strategy: The Marketing Process
In this module, you will learn to define “marketing.” We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.

10 videos (Total 76 min), 2 readings, 3 quizzes

WEEK 2
3 hours to complete

Developing a Winning Marketing Strategy: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

10 videos (Total 88 min), 2 readings, 3 quizzes

WEEK 3
2 hours to complete

Developing a Winning Marketing Strategy: The Power of Branding
Effective branding strategy allows companies to distinguish themselves from their competitors in the market. In this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverage their equity to create successful extensions.

9 videos (Total 64 min), 2 readings, 3 quizzes

WEEK 4
6 hours to complete

Developing a Winning Marketing Strategy: Influencing Consumer Behavior; The Marketing Plan
In this module, we will study the meaning of consumer behavior and the factors that influence it. We will explore the various factors that impact consumer perception of a product, and those that affect the adoption of a new product. We will also learn about the different variables that influence consumer buying behavior.

16 videos (Total 155 min), 4 readings, 6 quizzes

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Mass Communication Student, Federal University, Oye Ekiti and Content Creation Specialist. Join me on Twitter.

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