Develop essential business knowledge to turn your creativity into your own business and become a culturepreneur.
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Gain the skills needed to become a creative entrepreneur
This four-week course from Kingston University will educate and empower you to become your own boss as you learn how to launch a creative business.
You’ll explore what it means to be a culturepreneur and how you can take your creative skills and add a layer of entrepreneurialism to create a business that will thrive.
By the end of the course, you’ll understand the mindset and qualities of an entrepreneur and how you can merge creativity and culture to shape your business and stand out.
Learn how to identify and target customers
No matter what your business idea is, it’s essential that you know who your customers are and how to reach them.
On the course, you’ll learn to define and target your audience and master techniques for engaging with your customers.
This knowledge will help you use marketing and social media plans to attract and grow your creative business – turning your followers into customers.
Understand how to use the business model canvas
You’ll delve into the business model canvas to help you learn how to outline your business structure, identify your opportunities and threats, and find the best business model for you.
With this knowledge, you’ll be able to perfect your business idea and create a value proposition and prototype for your new venture.
Learn how to launch a minimum viable product
To help get your business running, you’ll learn how to launch a minimum viable product for early customers. With this, you’ll be able to receive valuable feedback to help in your future product development.
Learning from the experts at Kingston University and Kingston School of Art (KSA), you’ll finish the course with the skills, knowledge, and confidence to launch your creative business and become a culturepreneur.
Who is the course for?
This course is designed for anyone interested in making money from their creativity.
It will be particularly useful for students who have the ambition to enhance their creative skills with a layer of entrepreneurialism.
What software or tools do you need?
A pen and paper, something to view a pdf, play web videos and time to really push yourself.