Storytelling and influencing: Communicate Effectively with Impact

In this course, Communicate Effectively with Impact You will learn how to find the winning idea for your story, color it with emotions, and use metaphors to quickly connect concepts in people’s minds.

About this Course

An ambitious vision (Communicate Effectively with Impact) for the future of your organization isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill.

Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts, and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.

What You Will Learn

  • Critically evaluate a range of theories to decode the components of persuasive communications
  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas


3 hours to complete

The necessary art of persuasion: Understanding what matters to your audience
At the heart of persuasive communications is a solid understanding of your audience and what they find appealing.

This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making, and rules of effective human interactions.

6 videos (Total 34 min), 3 readings, 2 quizzes

3 hours to complete

Communicate Effectively with Impact: Developing a dramatic narrative
Effective storytelling starts with developing persuasive content and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful.

4 videos (Total 27 min), 2 readings, 2 quizzes

3 hours to complete

Communicate Effectively with Impact: Developing authenticity and building rapport
Developing rapport and trust is a crucial aspect of persuasion, in fact, it is crucial for any form of supportive human interaction. Oftentimes, this means being able to read a situation and adapt the approach accordingly.

In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.

5 videos (Total 34 min), 3 readings, 2 quizzes

3 hours to complete

Talk the talk: Creating impressions and guiding influential conversations
Group meetings can create lasting impressions, which is why it is important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common.

In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meetings, avoiding groupthink, and how to make better decisions. You will also learn the power of impression management.

5 videos (Total 33 min), 1 reading, 2 quizzes

3 hours to complete

Painful truth: Dealing with objections and overcoming resistance
Not all conversations are positive. Some are painful but necessary, like handling objections and overcoming resistance. In week 5, you will learn how to prepare for stressful conversations and deal with objections.

You will understand the nature of the objections, why people make them, and then how to reduce their resistance, and defend your proposals against these objections.

4 videos (Total 24 min), 1 reading, 2 quizzes

3 hours to complete

Communicate Effectively with Impact: Winning over hearts and minds: How to pitch a brilliant idea
6 videos (Total 36 min), 1 reading, 2 quizzes

Free Course on Communicate Effectively with Impact

Originally posted 2022-02-25 21:31:27.


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