Delve into behaviour change and the tactics you can use to attract, understand, and influence your customers.
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Explore the psychological factors that influence behaviour
This three-week course will help you explore the role of the subconscious and emotions in decision-making and strategies for capturing the attention of your customers.
With this knowledge, you’ll be empowered to not only attract the customers you want, but understand, anticipate, and meet their needs completely.
Understand priming as an influencing tactic
Exploring priming in psychology, you’ll learn to identify a prime and distinguish it from an influence that people are consciously aware of.
You’ll discuss examples from everyday life as well as examining a number of studies showing priming effects. With this knowledge, you’ll start to think about how you could design your own prime.
Explore the SALIENT checklist and anchoring
With an understanding of primes, you’ll then explore how to use a wide range of them using the SALIENT checklist.
You’ll discuss the role of salience in decision-making and the components of salient messages before examining the role of anchoring and peak-end evaluation.
This knowledge will help you explore how to apply concepts to your organisation.
Understand what affects behaviour change
Exploring the role emotions play in decision-making, you’ll debate the relationship between rational behaviour and emotions.
By the end of this course, you’ll have examined the ways you can change behaviour and critically evaluate whether it’s right to do so.