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Master Advertising with Meta


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In Advertising with Meta you will learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns.

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About this Course

This course Advertising with Meta will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge but your social media marketing portfolio.

By the end of this course, you will be able to:

  • Structure campaigns in Meta Ads Manager
  • Identify the major components and elements of an ad in Meta Ads Manager
  • Build an ad that aligns with your marketing objectives and target it to your intended audience
  • Set a budget, placement, and schedule for your ads in Meta Ads Manager
  • Edit and troubleshoot your ads in Meta Ads Manager

This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don’t need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

What You Will Learn

  • Structure campaigns in Meta Ads Manager
  • Build an ad that aligns with your marketing objectives and target it to your intended audience
  • Set a budget, placement, and schedule for your ads in Meta Ads Manager

Skills You Will Gain

  • Social Media Marketing
  • Meta Ads Manager in Advertising with Meta
  • Meta advertising

Syllabus

WEEK 1
3 hours to complete

Advertising with Meta: First Steps in Ads Manager
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.

12 videos (Total 51 min), 6 readings, 2 quizzes

WEEK 2
2 hours to complete

Determine Your Campaign Objective and Budget
In the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.

7 videos (Total 29 min), 4 readings, 2 quizzes

WEEK 3
2 hours to complete

Advertising with Meta: Select Your Audience, Platforms and Schedule
In this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.

12 videos (Total 64 min), 2 readings, 2 quizzes

WEEK 4
2 hours to complete

Advertising with Meta: Create Your Ads and Evaluate Your Campaign Results
This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.

8 videos (Total 42 min), 3 readings, 2 quizzes

WEEK 5
1 hour to complete

Advertising with Meta: Build Your Own Campaign in Ads Manager
Finally, you’ll learn to build your own campaign in Meta Ads Manager in a hands-on project.

5 videos (Total 11 min), 1 reading, 1 quiz

Free Course on Advertising with Meta


DISCLAIMER: Courses on Future Syllabus are free but subject to return to their original prices on host platforms upon coupon expiration. Enrol while they are free. To report any error, use the "Further Actions" tab.




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Mass Communication Student, Federal University, Oye Ekiti and Content Creation Specialist. Join me on Twitter.

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